:root {
  --ink: #241712;
  --dark: #14130f;
  --cream: #f4e8d4;
  --paper: #fffaf0;
  --olive: #566f33;
  --olive-deep: #253719;
  --leaf: #7b8a4c;
  --clay: #f05a22;
  --rust: #9c4e20;
  --tan: #c19a64;
  --mist: rgba(255, 250, 240, 0.74);
  --line: rgba(36, 23, 18, 0.16);
  --shadow: 0 28px 80px rgba(25, 20, 14, 0.22);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  color: var(--ink);
  background:
    radial-gradient(circle at 12% 14%, rgba(240, 90, 34, 0.2), transparent 28rem),
    radial-gradient(circle at 88% 9%, rgba(86, 111, 51, 0.3), transparent 32rem),
    linear-gradient(180deg, #211a14 0%, #f5ead7 22%, #efe1c9 58%, #172113 100%);
  font-family: Arial, Helvetica, sans-serif;
}

img {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
  text-decoration: none;
}

button,
a {
  -webkit-tap-highlight-color: transparent;
}

button {
  font: inherit;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 20;
  display: grid;
  grid-template-columns: auto 1fr auto;
  align-items: center;
  gap: 1.25rem;
  padding: 0.9rem 4rem;
  color: var(--paper);
  background: rgba(20, 19, 15, 0.86);
  border-bottom: 1px solid rgba(255, 250, 240, 0.12);
  box-shadow: 0 12px 40px rgba(0, 0, 0, 0.16);
  backdrop-filter: blur(18px);
}

.brand-mark {
  display: inline-flex;
  align-items: center;
  gap: 0.7rem;
  font-family: "Arial Black", Impact, sans-serif;
  font-size: 1.08rem;
  letter-spacing: 0;
  text-transform: uppercase;
}

.brand-mark img {
  width: 2.4rem;
  height: 2.4rem;
  border-radius: 50%;
  object-fit: cover;
  box-shadow: 0 0 0 2px rgba(255, 250, 240, 0.2);
}

.site-header nav {
  justify-self: center;
  display: flex;
  align-items: center;
  gap: 0.35rem;
  padding: 0.3rem;
  color: rgba(255, 250, 240, 0.78);
  background: rgba(255, 250, 240, 0.08);
  border: 1px solid rgba(255, 250, 240, 0.1);
  border-radius: 999px;
}

.site-header nav a {
  min-width: 4.8rem;
  padding: 0.55rem 0.75rem;
  border-radius: 999px;
  text-align: center;
  transition: color 180ms ease, background 180ms ease;
}

.site-header nav a:hover,
.site-header nav a:focus-visible {
  color: var(--paper);
  background: rgba(255, 250, 240, 0.12);
  outline: none;
}

.header-cta,
.primary-action,
.ghost-action {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 2.9rem;
  padding: 0.78rem 1.05rem;
  border-radius: 999px;
  border: 1px solid transparent;
  font-weight: 800;
  white-space: nowrap;
}

.header-cta {
  color: var(--dark);
  background: var(--paper);
}

.section-band {
  width: min(100%, 1480px);
  margin: 0 auto;
  padding: 5.5rem 4rem;
}

.hero {
  position: relative;
  display: grid;
  grid-template-columns: minmax(19rem, 0.78fr) minmax(35rem, 1.22fr);
  gap: 3.5rem;
  align-items: center;
  min-height: 86svh;
  padding-top: 3.8rem;
  color: var(--paper);
  background:
    radial-gradient(circle at 78% 32%, rgba(240, 90, 34, 0.36), transparent 24rem),
    radial-gradient(circle at 55% 70%, rgba(255, 250, 240, 0.14), transparent 22rem),
    linear-gradient(135deg, rgba(20, 19, 15, 0.98) 0%, rgba(37, 55, 25, 0.95) 56%, rgba(88, 45, 20, 0.96) 100%);
  border-bottom: 1px solid rgba(255, 250, 240, 0.1);
  overflow: hidden;
}

.hero::before {
  content: "";
  position: absolute;
  inset: 0;
  width: auto;
  height: auto;
  background:
    linear-gradient(90deg, rgba(20, 19, 15, 0.9), rgba(20, 19, 15, 0.16) 56%, rgba(20, 19, 15, 0.72)),
    url("assets/IMG_5561.JPG") right center / auto 110% no-repeat;
  opacity: 0.3;
  pointer-events: none;
}

.hero::after {
  content: "MVP";
  position: absolute;
  right: -0.28ch;
  bottom: -0.18em;
  z-index: 0;
  color: rgba(255, 250, 240, 0.045);
  font-family: "Arial Black", Impact, sans-serif;
  font-size: clamp(9rem, 23vw, 23rem);
  line-height: 0.75;
  pointer-events: none;
}

.hero-copy {
  position: relative;
  z-index: 2;
}

.hero .eyebrow {
  color: #ffb187;
}

.eyebrow,
.panel-kicker,
.tile-label {
  margin: 0 0 0.7rem;
  color: var(--rust);
  font-size: 0.78rem;
  font-weight: 900;
  text-transform: uppercase;
}

h1,
h2,
h3,
p {
  margin-top: 0;
}

h1,
h2,
h3 {
  letter-spacing: 0;
}

h1 {
  max-width: 9ch;
  margin-bottom: 1.1rem;
  font-family: "Arial Black", Impact, sans-serif;
  font-size: 5.25rem;
  line-height: 0.92;
  text-transform: uppercase;
}

.hero-lede {
  max-width: 37rem;
  margin-bottom: 1.6rem;
  color: rgba(255, 250, 240, 0.84);
  font-size: 1.12rem;
  line-height: 1.7;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.8rem;
}

.primary-action {
  cursor: pointer;
  color: var(--paper);
  background: var(--clay);
  border-color: rgba(36, 23, 18, 0.2);
  box-shadow: 0 16px 34px rgba(156, 78, 32, 0.32);
  transition: transform 180ms ease, box-shadow 180ms ease;
}

.primary-action:hover,
.primary-action:focus-visible {
  transform: translateY(-2px);
  box-shadow: 0 20px 44px rgba(156, 78, 32, 0.4);
  outline: none;
}

.ghost-action {
  color: var(--ink);
  background: rgba(255, 250, 240, 0.72);
  border-color: var(--line);
}

.hero .ghost-action {
  color: var(--paper);
  background: rgba(255, 250, 240, 0.1);
  border-color: rgba(255, 250, 240, 0.2);
}

.pack-zone {
  position: relative;
  display: grid;
  grid-template-columns: minmax(27rem, 0.86fr) minmax(17rem, 0.44fr);
  gap: 1.2rem;
  align-items: center;
}

.pack-stage {
  position: relative;
  min-height: 41rem;
  perspective: 1500px;
  isolation: isolate;
}

.pack-stage::before {
  content: "";
  position: absolute;
  inset: 2rem 0 1rem;
  z-index: -2;
  background:
    radial-gradient(circle at 48% 44%, rgba(255, 250, 240, 0.24), transparent 18rem),
    linear-gradient(135deg, rgba(255, 250, 240, 0.08), rgba(255, 250, 240, 0));
  border: 1px solid rgba(255, 250, 240, 0.08);
  border-radius: 0.5rem;
  transform: rotate(-4deg);
}

.pack-glow {
  position: absolute;
  left: 8%;
  right: 4%;
  bottom: 1.2rem;
  height: 7rem;
  background: radial-gradient(ellipse at center, rgba(0, 0, 0, 0.48), transparent 70%);
  filter: blur(0.25rem);
  transform: rotate(-5deg);
}

.photo-pack {
  position: absolute;
  left: 50%;
  bottom: 1.8rem;
  width: min(100%, 31rem);
  height: 38rem;
  transform-style: preserve-3d;
  transform: translateX(-50%) rotateZ(-4deg) rotateY(calc(-5deg + var(--tilt-y, 0deg))) rotateX(var(--tilt-x, 0deg));
  transition: transform 760ms cubic-bezier(0.19, 1, 0.22, 1);
}

.product-photo,
.photo-lid {
  position: absolute;
  overflow: hidden;
  border-radius: 0.5rem;
  backface-visibility: hidden;
}

.product-photo {
  inset: 0;
  z-index: 1;
  border: 1px solid rgba(255, 250, 240, 0.18);
  background: var(--dark);
  box-shadow:
    0 34px 80px rgba(0, 0, 0, 0.48),
    0 0 0 0.7rem rgba(255, 250, 240, 0.045);
}

.product-photo::after {
  content: "";
  position: absolute;
  inset: 0;
  background:
    linear-gradient(180deg, rgba(20, 19, 15, 0.08), transparent 36%, rgba(20, 19, 15, 0.34)),
    radial-gradient(circle at 50% 42%, transparent 0 11rem, rgba(0, 0, 0, 0.2) 21rem);
  pointer-events: none;
}

.product-photo img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: 50% 58%;
  filter: saturate(1.14) contrast(1.06);
}

.photo-lid {
  left: -4%;
  right: -5%;
  bottom: 14%;
  z-index: 7;
  height: 10.5rem;
  border: 1px solid rgba(255, 250, 240, 0.18);
  box-shadow: 0 28px 56px rgba(0, 0, 0, 0.32);
  transform-origin: 50% 100%;
  transform: translateY(0) rotateX(0deg) translateZ(90px);
  transition: transform 860ms cubic-bezier(0.19, 1, 0.22, 1), opacity 420ms ease, filter 420ms ease;
}

.photo-lid img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: 52% 62%;
}

.photo-lid::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, rgba(255, 250, 240, 0.1), rgba(0, 0, 0, 0.24));
}

.photo-lid span {
  position: absolute;
  left: 1rem;
  bottom: 0.9rem;
  z-index: 1;
  color: var(--paper);
  font-family: "Arial Black", Impact, sans-serif;
  font-size: 0.9rem;
  text-transform: uppercase;
  text-shadow: 0 2px 12px rgba(0, 0, 0, 0.48);
}

.pack-spine {
  position: absolute;
  left: 10%;
  right: 10%;
  bottom: 4.8%;
  z-index: 6;
  display: flex;
  justify-content: center;
  padding: 0.72rem 1rem;
  color: var(--ink);
  background: rgba(255, 250, 240, 0.9);
  border: 1px dashed rgba(36, 23, 18, 0.36);
  border-radius: 0.4rem;
  box-shadow: 0 14px 28px rgba(0, 0, 0, 0.24);
  font-weight: 900;
  text-transform: uppercase;
  transform: translateZ(110px);
}

.pack-scanline {
  position: absolute;
  inset: 0;
  z-index: 8;
  border-radius: 0.5rem;
  background: linear-gradient(110deg, transparent 35%, rgba(255, 250, 240, 0.22) 45%, transparent 55%);
  opacity: 0;
  transform: translateX(-60%);
  pointer-events: none;
  transition: opacity 250ms ease, transform 960ms cubic-bezier(0.19, 1, 0.22, 1);
}

.paper-tabs {
  position: absolute;
  left: 7%;
  right: 7%;
  top: 45%;
  z-index: 9;
  display: grid;
  grid-template-columns: repeat(4, minmax(5.8rem, 1fr));
  gap: 0.48rem;
  transform: translateY(5.1rem) rotate(-2deg) translateZ(120px);
  opacity: 0;
  transition: transform 760ms cubic-bezier(0.19, 1, 0.22, 1) 210ms, opacity 280ms ease 210ms;
}

.paper-tab {
  min-height: 3.7rem;
  cursor: pointer;
  color: var(--ink);
  background:
    linear-gradient(90deg, rgba(36, 23, 18, 0.08) 0 0.1rem, transparent 0.1rem 0.6rem),
    var(--paper);
  border: 1px solid rgba(36, 23, 18, 0.18);
  border-radius: 0.45rem 0.45rem 0.18rem 0.18rem;
  box-shadow: 0 14px 28px rgba(36, 23, 18, 0.14);
  font-family: "Arial Black", Impact, sans-serif;
  font-size: 0.92rem;
  text-transform: uppercase;
  transition: transform 180ms ease, background 180ms ease, color 180ms ease;
}

.paper-tab:hover,
.paper-tab:focus-visible {
  transform: translateY(-0.32rem);
  outline: none;
}

.paper-tab.is-active {
  color: var(--paper);
  background: linear-gradient(135deg, var(--olive), var(--olive-deep));
}

.pack-stage.is-open .photo-pack,
.pack-zone:hover .photo-pack {
  transform: translateX(-50%) rotateZ(-2deg) rotateY(calc(-8deg + var(--tilt-y, 0deg))) rotateX(var(--tilt-x, 0deg)) translateY(-0.45rem);
}

.pack-stage.is-open .photo-lid,
.pack-zone:hover .photo-lid {
  opacity: 0.82;
  filter: saturate(1.08) brightness(0.94);
  transform: translateY(8.1rem) rotateX(68deg) rotateZ(-2deg) translateZ(68px);
}

.pack-stage.is-open .pack-scanline,
.pack-zone:hover .pack-scanline {
  opacity: 1;
  transform: translateX(58%);
}

.pack-stage.is-open .paper-tabs,
.pack-zone:hover .paper-tabs {
  opacity: 1;
  transform: translateY(0) rotate(-2deg) translateZ(120px);
}

.tab-panel {
  position: relative;
  z-index: 4;
  min-height: 22rem;
  padding: 1.4rem;
  color: var(--paper);
  background:
    linear-gradient(160deg, rgba(37, 55, 25, 0.98), rgba(36, 23, 18, 0.92)),
    url("assets/IMG_5561.JPG") center / cover;
  border: 1px solid rgba(255, 250, 240, 0.18);
  border-radius: 0.5rem;
  box-shadow: var(--shadow);
}

.tab-panel::after {
  content: "";
  position: absolute;
  inset: 0.75rem;
  border: 1px dashed rgba(255, 250, 240, 0.28);
  border-radius: 0.28rem;
  pointer-events: none;
}

.panel-kicker {
  color: #ffb187;
}

.tab-panel h2 {
  position: relative;
  z-index: 1;
  margin-bottom: 1rem;
  font-family: "Arial Black", Impact, sans-serif;
  font-size: 2rem;
  line-height: 1.02;
  text-transform: uppercase;
}

.tab-panel p {
  position: relative;
  z-index: 1;
  line-height: 1.6;
}

.ticker {
  width: 100%;
  overflow: hidden;
  color: var(--paper);
  background: var(--dark);
}

.ticker-track {
  display: flex;
  gap: 1px;
  width: max-content;
  will-change: transform;
  animation: ticker-scroll 26s linear infinite;
}

.ticker:hover .ticker-track {
  animation-play-state: paused;
}

@keyframes ticker-scroll {
  from {
    transform: translateX(0);
  }
  to {
    transform: translateX(-50%);
  }
}

.ticker span {
  flex: 1 0 auto;
  min-width: 13rem;
  padding: 1.1rem 1.4rem;
  background: linear-gradient(90deg, rgba(86, 111, 51, 0.58), rgba(156, 78, 32, 0.52));
  font-family: "Arial Black", Impact, sans-serif;
  text-align: center;
  text-transform: uppercase;
}

.section-heading {
  display: grid;
  grid-template-columns: minmax(12rem, 0.38fr) minmax(18rem, 0.62fr);
  gap: 2rem;
  align-items: end;
  margin-bottom: 2rem;
}

.section-heading h2,
.story-copy h2,
.bundle-copy h2 {
  margin-bottom: 0;
  font-family: "Arial Black", Impact, sans-serif;
  font-size: 3.7rem;
  line-height: 0.98;
  text-transform: uppercase;
}

.paper-grid {
  display: grid;
  grid-template-columns: 1.15fr 0.55fr 0.9fr 0.55fr;
  grid-auto-rows: minmax(19rem, auto);
  gap: 1rem;
}

.feature-tile,
.spec-tile {
  position: relative;
  min-height: 19rem;
  overflow: hidden;
  border-radius: 0.5rem;
  box-shadow: var(--shadow);
}

.feature-tile img {
  width: 100%;
  height: 100%;
  min-height: 19rem;
  object-fit: cover;
}

.feature-tile::after {
  content: "";
  position: absolute;
  inset: auto 0 0;
  height: 58%;
  background: linear-gradient(0deg, rgba(20, 19, 15, 0.86), transparent);
}

.feature-tile div {
  position: absolute;
  left: 1.2rem;
  right: 1.2rem;
  bottom: 1.1rem;
  z-index: 1;
  color: var(--paper);
}

.feature-tile h3 {
  margin-bottom: 0;
  font-family: "Arial Black", Impact, sans-serif;
  font-size: 1.8rem;
  line-height: 1.05;
  text-transform: uppercase;
}

.wide {
  grid-column: span 1;
}

.spec-tile {
  display: grid;
  align-content: center;
  justify-items: center;
  padding: 1.4rem;
  text-align: center;
  color: var(--paper);
}

.spec-tile strong {
  display: block;
  font-family: "Arial Black", Impact, sans-serif;
  font-size: 4.5rem;
  line-height: 0.9;
}

.spec-tile span {
  max-width: 9rem;
  font-weight: 900;
  text-transform: uppercase;
}

.spec-tile.olive {
  background:
    linear-gradient(rgba(37, 55, 25, 0.72), rgba(37, 55, 25, 0.84)),
    url("assets/IMG_5561.JPG") center / cover;
}

.spec-tile.clay {
  background:
    linear-gradient(135deg, rgba(240, 90, 34, 0.93), rgba(156, 78, 32, 0.96)),
    url("assets/17559.JPG") center / cover;
}

.story {
  display: grid;
  grid-template-columns: minmax(21rem, 0.9fr) minmax(23rem, 1.1fr);
  gap: 3rem;
  align-items: center;
}

.story-media {
  border-radius: 0.5rem;
  overflow: hidden;
  box-shadow: var(--shadow);
}

.story-media img {
  width: 100%;
  height: 34rem;
  object-fit: cover;
}

.story-copy {
  padding-right: 2rem;
}

.story-copy p {
  max-width: 40rem;
  margin-top: 1.2rem;
  font-size: 1.1rem;
  line-height: 1.75;
}

.quote-strip {
  width: min(100%, 36rem);
  margin-top: 1.5rem;
  padding: 1.2rem 1.3rem;
  color: var(--paper);
  background: linear-gradient(90deg, var(--olive-deep), var(--rust));
  border-radius: 0.45rem;
  font-family: "Arial Black", Impact, sans-serif;
  text-transform: uppercase;
}

.stores {
  color: var(--paper);
  background:
    linear-gradient(rgba(20, 19, 15, 0.88), rgba(37, 55, 25, 0.93)),
    url("assets/9E925160-F498-41AF-A884-EFF9CA2FE9F9.PNG") center / cover;
}

.stores .eyebrow {
  color: #ffb187;
}

.store-layout {
  display: grid;
  grid-template-columns: minmax(18rem, 0.85fr) minmax(20rem, 1.15fr);
  gap: 2rem;
  align-items: center;
}

.map-card {
  overflow: hidden;
  border-radius: 0.5rem;
  background: var(--paper);
  box-shadow: 0 28px 80px rgba(0, 0, 0, 0.28);
}

.map-card img {
  width: 100%;
  height: 38rem;
  object-fit: cover;
}

.store-list {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 0.75rem;
}

.store-list span {
  min-height: 3.8rem;
  display: grid;
  align-items: center;
  padding: 0.9rem 1rem;
  color: var(--paper);
  background: rgba(255, 250, 240, 0.1);
  border: 1px solid rgba(255, 250, 240, 0.16);
  border-radius: 0.4rem;
  font-weight: 800;
}

.culture-gallery {
  display: grid;
  grid-template-columns: 0.85fr 1.15fr 0.85fr;
  grid-auto-rows: 17rem;
  gap: 1rem;
}

.culture-gallery figure {
  margin: 0;
  overflow: hidden;
  border-radius: 0.5rem;
  box-shadow: var(--shadow);
}

.culture-gallery .tall {
  grid-row: span 2;
}

.culture-gallery img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.bundle {
  display: grid;
  grid-template-columns: minmax(19rem, 0.9fr) minmax(20rem, 0.8fr);
  gap: 2.4rem;
  align-items: center;
  color: var(--paper);
}

.bundle img {
  width: 100%;
  max-height: 43rem;
  object-fit: cover;
  object-position: top center;
  border-radius: 0.5rem;
  box-shadow: var(--shadow);
}

.bundle-copy {
  padding: 2rem;
  background: rgba(20, 19, 15, 0.82);
  border: 1px solid rgba(255, 250, 240, 0.12);
  border-radius: 0.5rem;
}

.bundle-copy .eyebrow {
  color: #ffb187;
}

.bundle-copy p {
  margin: 1rem 0 1.4rem;
  line-height: 1.65;
}

.link-action {
  width: fit-content;
}

.site-footer {
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  padding: 1.5rem 4rem;
  color: rgba(255, 250, 240, 0.72);
  background: var(--dark);
  border-top: 1px solid rgba(255, 250, 240, 0.12);
}

@media (max-width: 1120px) {
  .site-header {
    padding: 0.85rem 2rem;
  }

  .section-band {
    padding-right: 2rem;
    padding-left: 2rem;
  }

  .hero {
    grid-template-columns: 1fr;
    gap: 1rem;
  }

  h1 {
    max-width: 13ch;
    font-size: 4.5rem;
  }

  .pack-zone {
    grid-template-columns: 1fr;
  }

  .tab-panel {
    min-height: auto;
  }

  .paper-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
}

@media (max-width: 820px) {
  .site-header {
    grid-template-columns: 1fr auto;
  }

  .site-header nav {
    order: 3;
    grid-column: 1 / -1;
    width: 100%;
    justify-self: stretch;
  }

  .site-header nav a {
    flex: 1 1 0;
    min-width: 0;
  }

  .header-cta {
    font-size: 0.78rem;
  }

  .hero {
    min-height: auto;
    padding-top: 3rem;
    gap: 0.5rem;
  }

  h1 {
    font-size: 3.3rem;
  }

  .hero-lede {
    font-size: 1rem;
  }

  .pack-stage {
    min-height: 34rem;
  }

  .photo-pack {
    width: min(100%, 25rem);
    height: 31rem;
    bottom: 1.25rem;
  }

  .paper-tabs {
    left: 5%;
    right: 5%;
    top: 46%;
    grid-template-columns: repeat(4, minmax(0, 1fr));
    gap: 0.36rem;
  }

  .paper-tab {
    min-height: 3.05rem;
    font-size: 0.72rem;
  }

  .photo-lid {
    height: 8.2rem;
  }

  .pack-spine {
    left: 8%;
    right: 8%;
    padding: 0.58rem 0.8rem;
    font-size: 0.74rem;
  }

  .section-heading,
  .story,
  .store-layout,
  .bundle {
    grid-template-columns: 1fr;
  }

  .section-heading h2,
  .story-copy h2,
  .bundle-copy h2 {
    font-size: 2.55rem;
  }

  .paper-grid,
  .store-list,
  .culture-gallery {
    grid-template-columns: 1fr;
  }

  .culture-gallery {
    grid-auto-rows: 22rem;
  }

  .culture-gallery .tall {
    grid-row: span 1;
  }

  .story-copy {
    padding-right: 0;
  }

  .story-media img,
  .map-card img {
    height: 27rem;
  }

  .site-footer {
    flex-direction: column;
    padding: 1.5rem 2rem;
  }
}

@media (max-width: 560px) {
  .section-band {
    padding: 4rem 1rem;
  }

  .hero.section-band {
    padding-top: 2.6rem;
    padding-bottom: 0.65rem;
  }

  .hero::before {
    opacity: 0.08;
  }

  .site-header {
    padding: 0.75rem 1rem;
  }

  .brand-mark span {
    display: none;
  }

  .header-cta {
    min-height: 2.4rem;
    padding: 0.6rem 0.7rem;
  }

  h1 {
    font-size: 2.35rem;
  }

  .hero-lede {
    margin-bottom: 1rem;
    line-height: 1.55;
  }

  .hero-actions {
    gap: 0.55rem;
  }

  .primary-action,
  .ghost-action {
    min-height: 2.7rem;
    padding: 0.7rem 0.9rem;
  }

  .pack-stage {
    min-height: 22rem;
  }

  .photo-pack {
    width: min(100%, 19.5rem);
    height: 21.4rem;
    bottom: 0.45rem;
  }

  .paper-tabs {
    top: 44%;
    gap: 0.24rem;
  }

  .paper-tab {
    min-height: 2.42rem;
    padding: 0.2rem;
    font-size: 0.57rem;
  }

  .photo-lid {
    height: 5.75rem;
    bottom: 15%;
  }

  .photo-lid span {
    display: none;
  }

  .pack-spine {
    padding: 0.5rem;
    font-size: 0.63rem;
  }

  .tab-panel h2 {
    font-size: 1.3rem;
  }

  .tab-panel {
    display: none;
  }

  .feature-tile h3 {
    font-size: 1.35rem;
  }

  .story-media img,
  .map-card img {
    height: 22rem;
  }

  .bundle-copy {
    padding: 1.25rem;
  }
}

@media (prefers-reduced-motion: reduce) {
  *,
  *::before,
  *::after {
    scroll-behavior: auto !important;
    transition-duration: 0.01ms !important;
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
  }
}

/* =============================================
   ANIMATION LAYER
   ============================================= */

/* --- Scroll progress bar --- */
.scroll-progress {
  position: fixed;
  top: 0;
  left: 0;
  z-index: 60;
  width: 100%;
  height: 3px;
  background: linear-gradient(90deg, var(--clay), #ffb187);
  transform: scaleX(var(--scroll-progress, 0));
  transform-origin: left center;
  pointer-events: none;
}

/* --- Header shrink on scroll --- */
.site-header {
  transition: padding 320ms ease, box-shadow 320ms ease, background 320ms ease;
}

.site-header.is-scrolled {
  padding-top: 0.55rem;
  padding-bottom: 0.55rem;
  background: rgba(20, 19, 15, 0.94);
  box-shadow: 0 18px 48px rgba(0, 0, 0, 0.34);
}

/* --- Nav link underline + scrollspy active state --- */
.site-header nav a {
  position: relative;
}

.site-header nav a::after {
  content: "";
  position: absolute;
  left: 1rem;
  right: 1rem;
  bottom: 0.3rem;
  height: 2px;
  background: var(--clay);
  border-radius: 2px;
  transform: scaleX(0);
  transform-origin: center;
  transition: transform 260ms cubic-bezier(0.19, 1, 0.22, 1);
}

.site-header nav a:hover::after,
.site-header nav a:focus-visible::after,
.site-header nav a.is-active::after {
  transform: scaleX(1);
}

.site-header nav a.is-active {
  color: var(--paper);
}

/* --- Anchor offset under sticky header --- */
#papers,
#story,
#stores,
#culture {
  scroll-margin-top: 5.5rem;
}

/* --- Hero intro orchestration (gated behind .js so no-JS never hides content) --- */
.js .hero-copy .eyebrow,
.js .hero-lede,
.js .hero-actions {
  opacity: 0;
  transform: translateY(1.4rem);
  transition: opacity 700ms ease, transform 900ms cubic-bezier(0.19, 1, 0.22, 1);
}

.js.is-loaded .hero-copy .eyebrow,
.js.is-loaded .hero-lede,
.js.is-loaded .hero-actions {
  opacity: 1;
  transform: translateY(0);
}

.js.is-loaded .hero-copy .eyebrow { transition-delay: 80ms; }
.js.is-loaded .hero-lede { transition-delay: 620ms; }
.js.is-loaded .hero-actions { transition-delay: 760ms; }

/* headline words rise out of a clip, one by one */
h1 .word {
  display: inline-block;
  overflow: hidden;
  vertical-align: bottom;
  padding-bottom: 0.08em;
  margin-bottom: -0.08em;
}

h1 .word > span {
  display: inline-block;
  transform: translateY(0);
}

.js h1 .word > span {
  transform: translateY(112%);
  transition: transform 950ms cubic-bezier(0.19, 1, 0.22, 1);
  transition-delay: calc(180ms + var(--word-index, 0) * 95ms);
}

.js.is-loaded h1 .word > span {
  transform: translateY(0);
}

/* the pack slides up and settles into place */
.js .pack-stage {
  opacity: 0;
  transform: translateY(2.6rem);
  transition: opacity 800ms ease 350ms, transform 1100ms cubic-bezier(0.19, 1, 0.22, 1) 350ms;
}

.js.is-loaded .pack-stage {
  opacity: 1;
  transform: translateY(0);
}

.js .tab-panel {
  opacity: 0;
  transform: translateX(1.6rem);
  transition: opacity 700ms ease 900ms, transform 900ms cubic-bezier(0.19, 1, 0.22, 1) 900ms;
}

.js.is-loaded .tab-panel {
  opacity: 1;
  transform: translateX(0);
}

/* --- Ambient embers drifting up through the hero --- */
.hero-embers {
  position: absolute;
  inset: 0;
  z-index: 1;
  overflow: hidden;
  pointer-events: none;
}

.ember {
  position: absolute;
  bottom: -2%;
  width: 5px;
  height: 5px;
  border-radius: 50%;
  background: radial-gradient(circle, #ffcf9e 0%, var(--clay) 55%, transparent 75%);
  opacity: 0;
  filter: blur(0.5px);
  animation: ember-rise var(--ember-duration, 11s) linear var(--ember-delay, 0s) infinite;
}

@keyframes ember-rise {
  0% {
    opacity: 0;
    transform: translate(0, 0) scale(0.7);
  }
  8% {
    opacity: var(--ember-opacity, 0.55);
  }
  55% {
    opacity: var(--ember-opacity, 0.55);
    transform: translate(var(--ember-sway, 2rem), -46vh) scale(1);
  }
  100% {
    opacity: 0;
    transform: translate(calc(var(--ember-sway, 2rem) * -0.6), -94vh) scale(0.4);
  }
}

/* --- Scroll-reveal system (elements are tagged from JS) --- */
.reveal {
  opacity: 0;
  transform: translateY(2.2rem);
  transition:
    opacity 700ms ease var(--reveal-delay, 0ms),
    transform 950ms cubic-bezier(0.19, 1, 0.22, 1) var(--reveal-delay, 0ms);
  will-change: opacity, transform;
}

.reveal.reveal-left {
  transform: translateX(-2.4rem);
}

.reveal.reveal-right {
  transform: translateX(2.4rem);
}

.reveal.reveal-scale {
  transform: scale(0.94) translateY(1rem);
}

.reveal.in-view {
  opacity: 1;
  transform: none;
}

/* --- Section headline sweep: a clay rule draws itself under headings --- */
.section-heading {
  position: relative;
}

.section-heading::after {
  content: "";
  position: absolute;
  left: 0;
  bottom: -0.9rem;
  width: 100%;
  height: 2px;
  background: linear-gradient(90deg, var(--clay), transparent 70%);
  transform: scaleX(0);
  transform-origin: left center;
  transition: transform 1100ms cubic-bezier(0.19, 1, 0.22, 1) 250ms;
}

.section-heading.in-view::after {
  transform: scaleX(1);
}

/* --- Image micro-interactions --- */
.feature-tile img,
.culture-gallery img {
  transition: transform 900ms cubic-bezier(0.19, 1, 0.22, 1), filter 500ms ease;
}

.feature-tile:hover img,
.culture-gallery figure:hover img {
  transform: scale(1.06);
  filter: brightness(1.05) saturate(1.1);
}

.feature-tile div {
  transition: transform 600ms cubic-bezier(0.19, 1, 0.22, 1);
}

.feature-tile:hover div {
  transform: translateY(-0.35rem);
}

/* parallax images: JS drives --py, scale hides the exposed edges */
.parallax-img {
  transform: translateY(var(--py, 0px)) scale(1.12);
  will-change: transform;
}

/* --- Store chips: lift + clay flash on hover --- */
.store-list span {
  transition: transform 320ms cubic-bezier(0.19, 1, 0.22, 1), background 320ms ease, border-color 320ms ease;
}

.store-list span:hover {
  transform: translateY(-0.28rem);
  background: rgba(240, 90, 34, 0.28);
  border-color: rgba(240, 90, 34, 0.6);
}

/* --- Spec tiles: number counters pop when they land --- */
.spec-tile strong {
  transition: transform 600ms cubic-bezier(0.19, 1, 0.22, 1);
}

.spec-tile.count-done strong {
  animation: count-pop 500ms cubic-bezier(0.19, 1, 0.22, 1);
}

@keyframes count-pop {
  0% { transform: scale(1); }
  40% { transform: scale(1.12); }
  100% { transform: scale(1); }
}

/* --- Primary buttons: shine sweep --- */
.primary-action,
.header-cta {
  position: relative;
  overflow: hidden;
}

.primary-action::after,
.header-cta::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(115deg, transparent 30%, rgba(255, 255, 255, 0.35) 48%, transparent 62%);
  transform: translateX(-120%);
  pointer-events: none;
}

.primary-action:hover::after,
.primary-action:focus-visible::after,
.header-cta:hover::after,
.header-cta:focus-visible::after {
  animation: shine-sweep 850ms cubic-bezier(0.19, 1, 0.22, 1) forwards;
}

@keyframes shine-sweep {
  to { transform: translateX(120%); }
}

/* --- Tab panel content swap --- */
.tab-panel.panel-swap .panel-kicker,
.tab-panel.panel-swap h2,
.tab-panel.panel-swap p {
  animation: panel-in 560ms cubic-bezier(0.19, 1, 0.22, 1) both;
}

.tab-panel.panel-swap h2 { animation-delay: 70ms; }
.tab-panel.panel-swap p { animation-delay: 140ms; }

@keyframes panel-in {
  from {
    opacity: 0;
    transform: translateY(0.85rem);
  }
  to {
    opacity: 1;
    transform: translateY(0);
  }
}

/* --- Quote strip: gradient slowly breathes --- */
.quote-strip {
  background-size: 220% 100%;
  animation: quote-shift 9s ease-in-out infinite alternate;
}

@keyframes quote-shift {
  from { background-position: 0% 50%; }
  to { background-position: 100% 50%; }
}

/* --- Footer entrance --- */
.site-footer span {
  transition: color 300ms ease;
}

.site-footer span:hover {
  color: var(--paper);
}

/* --- Reduced motion: static fallbacks --- */
@media (prefers-reduced-motion: reduce) {
  .ticker-track {
    flex-wrap: wrap;
    width: 100%;
    animation: none;
  }

  .ticker-track span[aria-hidden="true"] {
    display: none;
  }

  .hero-embers {
    display: none;
  }

  .reveal,
  .js .hero-copy .eyebrow,
  .js .hero-lede,
  .js .hero-actions,
  .js .pack-stage,
  .js .tab-panel,
  .js h1 .word > span {
    opacity: 1 !important;
    transform: none !important;
  }

  .parallax-img {
    transform: none;
  }
}